SAM E-COMMERCE AS A SERVICE PLATFORM _ PART 1
Mobile Commerce Will Dominate Ecommerce
By the end of 2021, mobile devices are expected to make almost 73% of total ecommerce sales. Besides, 30% of online shoppers are likely to abandon their carts in the middle of shopping if they find out that your website is not mobile-friendly.
The mobile commerce market is expected to register a CAGR of 27% by 2021-2026. According to a study of over 45,000 shoppers conducted by the Harvard Business Review, only 7% were online-only shoppers,73% of shoppers used multiple channels to shop. This shows that customer experience is consistent across channels such as M-commerce, desktop commerce, and brick and mortar store.